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Contingent Valuation Focus Groups: Insights From Ethnographic Interview Techniques

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Author Info
Johnston, Robert J.
Weaver, Thomas F.
Smith, Lynn A.
Swallow, Stephen K.

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Abstract

Despite the many important uses (and potential abuses) of focus groups in survey design, the CV literature presents few guidelines to aid moderators in their interaction with focus group participants. This paper draws on the theory and practice of ethnographic interviewing to introduce general guidelines that can improve focus groups as an aid to CV research. The proposed guidelines illustrate types of questions that should reduce speculation and moderator-introduced bias in focus group responses, and improve the correspondence between focus group responses and actual behavior. The paper illustrates these ethnographic guidelines through a CV application concerning watershed resources.

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File URL: http://purl.umn.edu/31460
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Publisher Info
Article provided by Northeastern Agricultural and Resource Economics Association in its journal Agricultural and Resource Economics Review.

Volume (Year): 24 (1995)
Issue (Month): 1 (April)
Pages:
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Handle: RePEc:ags:arerjl:31460

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Related research
Keywords: Research Methods/ Statistical Methods;

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  1. Johnston, Robert, 2003. "Forecasting Support For Rural Land Use Policies: The Role Of Preference Asymmetries," 2003 Annual meeting, July 27-30, Montreal, Canada 22156, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association). [Downloadable!]
  2. Swallow, Stephen K. & Mazzotta, Marisa, 1999. "Toward Assessing The Non-Market Benefits Of Experiment Station Research: A Case Study Of Public Preferences For Aes Research In Rhode Island," 1999 Annual meeting, August 8-11, Nashville, TN 21701, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association). [Downloadable!]
  3. Newell, Laurienne Whinstanley & Swallow, Stephen, 2002. "Are Stated Preferences Invariant To The Prospect Of Real-Money Choice?," 2002 Annual meeting, July 28-31, Long Beach, CA 19623, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association). [Downloadable!]
  4. Robert Johnston, 2007. "Choice experiments, site similarity and benefits transfer," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 38(3), pages 331-351, November. [Downloadable!] (restricted)
  5. Johnston, Robert J. & Bauer, Dana M. & Swallow, Stephen K., 2000. "The Influence Of Spatial Land Use Patterns On Rural Amenity Values And Willingness To Pay For Growth Management: Evidence From A Contingent Choice Survey," 2000 Annual meeting, July 30-August 2, Tampa, FL 21766, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association). [Downloadable!]
  6. Duke, Joshua M. & Johnston, Robert J., 2006. "Systematic Influences of Policy Implementation and Conservation Agents on Willingness to Pay for Land Preservation," 2006 Annual meeting, July 23-26, Long Beach, CA 21234, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association). [Downloadable!]
  7. Johnston, Robert J. & Swallow, Stephen K. & Bauer, Dana Marie, 2002. "Stated Preferences And Length Of Residency In Rural Communities: Are Development And Conservation Values Heterogeneous?," 2002 Annual meeting, July 28-31, Long Beach, CA 19683, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association). [Downloadable!]
  8. Johnston, Robert J. & Joglekar, Deepak P., 2005. "Validating Hypothetical Surveys Using Binding Public Referenda: Implications for Stated Preference Valuation," 2005 Annual meeting, July 24-27, Providence, RI 19519, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association). [Downloadable!]
  9. Johnston, Robert J., 2006. "Context Similarity and the Validity of Benefits Transfer: Is the Common Wisdom Correct?," 2006 Annual meeting, July 23-26, Long Beach, CA 21221, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association). [Downloadable!]
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