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Brand Popularity, Country Image and Market Share: An Empirical Study

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Cited by:

  1. Fiona Kun Yao & Luqun Xie & Jiatao Li & Mingrui Xu, 2023. "Subnational-level government influence and FDI location choices: The moderating roles of resource dependence relations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 54(6), pages 1027-1054, August.
  2. Moon-Yong Kim & Sangkil Moon, 2021. "The effects of cultural distance on online brand popularity," Journal of Brand Management, Palgrave Macmillan, vol. 28(3), pages 302-324, May.
  3. Mahmut Sonmez & Deli Yang & Gerald Fryxell, 2013. "Interactive Role of Consumer Discrimination and Branding against Counterfeiting: A Study of Multinational Managers’ Perception of Global Brands in China," Journal of Business Ethics, Springer, vol. 115(1), pages 195-211, June.
  4. Brady, Michael K. & Robertson, Christopher J. & Cronin, J. Joseph, 2001. "Managing behavioral intentions in diverse cultural environments: an investigation of service quality, service value, and satisfaction for American and Ecuadorian fast-food customers," Journal of International Management, Elsevier, vol. 7(2), pages 129-149.
  5. Stephanie Lu Wang & Qian Gu & Mary Ann Glinow & Paul Hirsch, 2020. "Cultural industries in international business research: Progress and prospect," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 51(4), pages 665-692, June.
  6. Zakaria Babutsidze, 2012. "Consumer Learning through Interaction: Effects on Aggregate Outcomes," Chapters, in: Guido Buenstorf (ed.), Evolution, Organization and Economic Behavior, chapter 4, Edward Elgar Publishing.
  7. Weerasiri, Sudath & Dissanayake, Ravindra, 2010. "Effect of promoting country of origin as an ethnocentric appeal in developing local brands: special reference to telecommunication industry of Sri Lanka," Perspectives of Innovations, Economics and Business (PIEB), Prague Development Center (PRADEC), vol. 4(1), pages 1-3, February.
  8. Sakhhi Chhabra, 2016. "Designing value proposition for passenger cars based on customer`s preferred attributes: An emerging market perspective," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 6(8), pages 210-227, August.
  9. Yuan, Ruizhi & Liu, Martin J. & Luo, Jun & Yen, Dorothy A., 2016. "Reciprocal transfer of brand identity and image associations arising from higher education brand extensions," Journal of Business Research, Elsevier, vol. 69(8), pages 3069-3076.
  10. Deli Yang & Gerald E. Fryxell, 2009. "Brand Positioning and Anti-counterfeiting Effectiveness," Management International Review, Springer, vol. 49(6), pages 759-779, December.
  11. Shukla, Paurav, 2011. "Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison," Journal of World Business, Elsevier, vol. 46(2), pages 242-252, April.
  12. Camerani, Roberto & Corrocher, Nicoletta & Fontana, Roberto, 2020. "It's never too late (to enter)… till it is! Firms’ entry and exit in the digital audio player industry," Technological Forecasting and Social Change, Elsevier, vol. 153(C).
  13. Yu, Julie H. & Albaum, Gerald, 2002. "Sovereignty change influences on consumer ethnocentrism and product preferences: Hong Kong revisited one year later," Journal of Business Research, Elsevier, vol. 55(11), pages 891-899, November.
  14. Mukherjee, Arka & Chauhan, Satyaveer S., 2021. "The impact of product recall on advertising decisions and firm profit while envisioning crisis or being hazard myopic," European Journal of Operational Research, Elsevier, vol. 288(3), pages 953-970.
  15. Wang, Cheng Lu & Li, Dongjin & Barnes, Bradley R. & Ahn, Jongseok, 2012. "Country image, product image and consumer purchase intention: Evidence from an emerging economy," International Business Review, Elsevier, vol. 21(6), pages 1041-1051.
  16. Ana Maria-Irina & Andrei Anca-Georgiana, 2018. "Corporate and country image: a bilateral relationship," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 12(1), pages 45-53, May.
  17. Wu, Chih-Wen, 2015. "Antecedents of franchise strategy and performance," Journal of Business Research, Elsevier, vol. 68(7), pages 1581-1588.
  18. van der Lans, Ralf & van Everdingen, Yvonne & Melnyk, Valentyna, 2016. "What to stress, to whom and where? A cross-country investigation of the effects of perceived brand benefits on buying intentions," International Journal of Research in Marketing, Elsevier, vol. 33(4), pages 924-943.
  19. Jurui Zhang & Raymond Liu, 2017. "Popularity of digital products in online social tagging systems," Journal of Brand Management, Palgrave Macmillan, vol. 24(1), pages 105-127, January.
  20. J.C. Blewitt, 2018. "Predictors of Branding and the Role of Warranty on Consumer Choice," International Business Research, Canadian Center of Science and Education, vol. 11(8), pages 122-132, August.
  21. Keith W. Glaister & Nigel Driffield & Yupu Lin, 2020. "Foreign Direct Investment to Africa: Is There a Colonial Legacy?," Management International Review, Springer, vol. 60(3), pages 315-349, June.
  22. Tianyou Hu & Siddharth Natarajan & Andrew Delios, 2021. "Sister cities, cross-national FDI, and the subnational FDI location decision," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 52(7), pages 1279-1301, September.
  23. Kaiser, Ulrich & Sofka, Wolfgang, 2006. "The pulse of liability of foreignness: dynamic legitimacy and experiences effects in the German car market," ZEW Discussion Papers 06-070, ZEW - Leibniz Centre for European Economic Research.
  24. Azarnoush Ansari & Arash Riasi, 2016. "An Investigation of Factors Affecting Brand Advertising Success and Effectiveness," International Business Research, Canadian Center of Science and Education, vol. 9(4), pages 20-30, April.
  25. Fong, Cher-Min & Lee, Chun-Ling & Du, Yunzhou, 2015. "Consumer animosity and foreign direct investment: An investigation of consumer responses," International Business Review, Elsevier, vol. 24(1), pages 23-32.
  26. Wang, Jessie J. & Lalwani, Ashok K. & DelVecchio, Devon, 2022. "The Impact of Power Distance Belief on Consumers' Brand Preferences," International Journal of Research in Marketing, Elsevier, vol. 39(3), pages 804-823.
  27. Dr. S. S. Bhakar & Shailja Bhakar & Shilpa Bhakar, 2013. "Relationship Between Country Of Origin, Brand Image, And Customer Purchase Intentions," Far East Journal of Psychology and Business, Far East Research Centre, vol. 10(4), pages 25-47, February.
  28. Jana Pokorná & Ondřej Částek, 2013. "How to measure organizational performance in search for factors of competitiveness," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 61(2), pages 451-461.
  29. Nathalia C. Tjandra & Maktoba Omar & Robert L. Williams, Jr. & John Ensor, 2013. "Runway logic: "Y" Generation Y prefer fashion brand over country-of-origin," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 1(1), pages 22-40, October.
  30. Nataša Slak Valek & Tai-Chi Wu, 2013. "Tourism Expenditures of Taiwanese and Slovenes: A Comparative Analysis," Management, University of Primorska, Faculty of Management Koper, vol. 8(1), pages 21-35.
  31. Chen, Yi-Min & Su, Yi-Fan & Lin, Feng-Jyh, 2011. "Country-of-origin effects and antecedents of industrial brand equity," Journal of Business Research, Elsevier, vol. 64(11), pages 1234-1238.
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