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Cooperative promotions in the distribution channel

Citations

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Cited by:

  1. Basso, Franco & Guajardo, Mario & Varas, Mauricio, 2020. "Collaborative job scheduling in the wine bottling process," Omega, Elsevier, vol. 91(C).
  2. Lu, Fuxiao & Tang, Wansheng & Liu, Guowei & Zhang, Jianxiong, 2019. "Cooperative advertising: A way escaping from the prisoner’s dilemma in a supply chain with sticky price," Omega, Elsevier, vol. 86(C), pages 87-106.
  3. Moon, Ilkyeong & Xu, Jie & Feng, Xuehao & Ruan, Xiao, 2020. "Cooperative sales promotion with a point-sharing policy: Advantages and limitations," Omega, Elsevier, vol. 94(C).
  4. Chen, Pingping & Zhao, Ruiqing & Yan, Yingchen & Li, Xiang, 2020. "Promotional pricing and online business model choice in the presence of retail competition," Omega, Elsevier, vol. 94(C).
  5. Qi Chen & Qi Xu, 2022. "Joint optimal pricing and advertising policies in a fashion supply chain under the ODM strategy considering fashion level and goodwill," Journal of Combinatorial Optimization, Springer, vol. 43(5), pages 1075-1105, July.
  6. Karray, Salma & Sigue, Simon P., 2016. "Should companies jointly promote their complementary products when they compete in other product categories?," European Journal of Operational Research, Elsevier, vol. 255(2), pages 620-630.
  7. Yang, Wenjuan & Zhang, Jiantong & Yan, Hong, 2022. "Promotions of online reviews from a channel perspective," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 161(C).
  8. Karray, Salma & Sigué, Simon Pierre, 2015. "A game-theoretic model for co-promotions: Choosing a complementary versus an independent product ally," Omega, Elsevier, vol. 54(C), pages 84-100.
  9. Li, Xiaojing & Chen, Jing & Ai, Xingzheng, 2019. "Contract design in a cross-sales supply chain with demand information asymmetry," European Journal of Operational Research, Elsevier, vol. 275(3), pages 939-956.
  10. De Giovanni, Pietro & Karray, Salma & Martín-Herrán, Guiomar, 2019. "Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising," European Journal of Operational Research, Elsevier, vol. 272(2), pages 465-480.
  11. Karray, Salma & Martín-Herrán, Guiomar & Zaccour, Georges, 2017. "Assessing the profitability of cooperative advertising programs in competing channels," International Journal of Production Economics, Elsevier, vol. 187(C), pages 142-158.
  12. Chutani, Anshuman & Sethi, Suresh P., 2018. "Dynamic cooperative advertising under manufacturer and retailer level competition," European Journal of Operational Research, Elsevier, vol. 268(2), pages 635-652.
  13. Martín-Herrán, Guiomar & Sigué, Simon P., 2017. "An integrative framework of cooperative advertising: Should manufacturers continuously support retailer advertising?," Journal of Business Research, Elsevier, vol. 70(C), pages 67-73.
  14. Hou, Pengwen & Wang, Jun & Zhang, Qian & Zhang, Shuhua, 2023. "Implications of risk aversion behavior on the green product promotion strategy under manufacturer encroachment," Applied Mathematics and Computation, Elsevier, vol. 447(C).
  15. Qiao Zhang & Jianxiong Zhang & Wansheng Tang, 2017. "Coordinating a supply chain with green innovation in a dynamic setting," 4OR, Springer, vol. 15(2), pages 133-162, June.
  16. Martín-Herrán, Guiomar & Sigué, Simon Pierre, 2023. "An integrative framework of cooperative advertising with reference price effects," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
  17. Buratto, Alessandra & Cesaretto, Rudy & De Giovanni, Pietro, 2019. "Consignment contracts with cooperative programs and price discount mechanisms in a dynamic supply chain," International Journal of Production Economics, Elsevier, vol. 218(C), pages 72-82.
  18. Gusev, Vasily V., 2020. "The vertex cover game: Application to transport networks," Omega, Elsevier, vol. 97(C).
  19. Wang, Charles X. & Qian, Zhuang & Zhao, Yabing, 2018. "Impact of manufacturer and retailer's market pricing power on customer satisfaction incentives in supply chains," International Journal of Production Economics, Elsevier, vol. 205(C), pages 98-112.
  20. Qi Chen & Qi Xu & Cui Wu, 2019. "Dynamic Matching in Cloud Manufacturing considering Matching Costs," Complexity, Hindawi, vol. 2019, pages 1-16, July.
  21. Zhang, Jianxiong & Liu, Guowei & Zhang, Qiao & Bai, Zhenyu, 2015. "Coordinating a supply chain for deteriorating items with a revenue sharing and cooperative investment contract," Omega, Elsevier, vol. 56(C), pages 37-49.
  22. Qi Chen & Qi Xu, 0. "Joint optimal pricing and advertising policies in a fashion supply chain under the ODM strategy considering fashion level and goodwill," Journal of Combinatorial Optimization, Springer, vol. 0, pages 1-31.
  23. Bin Cao & Qingyu Zhang & Mei Cao, 2022. "Optimizing Hybrid-Channel Supply Chains with Promotional Effort and Differential Product Quality: A Game-Theoretic Analysis," Mathematics, MDPI, vol. 10(11), pages 1-21, May.
  24. Ke Yan & Guowei Hua & T.C.E. Cheng, 2021. "Green Supply Chain Management with Cooperative Promotion," Sustainability, MDPI, vol. 13(6), pages 1-20, March.
  25. Nita H. Shah & Urmila Chaudhari & Mrudul Y. Jani, 2019. "Effect of manufacturer’s innovation and retailer’s promotion under trapezoidal demand with centralized and decentralized options," TOP: An Official Journal of the Spanish Society of Statistics and Operations Research, Springer;Sociedad de Estadística e Investigación Operativa, vol. 27(1), pages 55-69, April.
  26. Dai, Bin & Du, Yuwen & Yang, Qingbei & Xie, Xia, 2024. "Implications of unobservable promotion on distribution channel strategies in a retail platform," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 185(C).
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