Online selling through O2O platform or on your own? Strategic implications for local Brick-and-Mortar stores

Citations

Cited by:

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5. Yao Wang & Abdul Majeed & Zahid Hussain & József Popp & Judit Oláh, 2022. "Online Second-Hand Bookstores’ Strategic Decisions: A Theoretical Perspective," Sustainability, MDPI, vol. 14(20), pages 1-18, October.
6. Wang, Tong-Yuan & Chen, Zhen-Song & He, Peng & Govindan, Kannan & Skibniewski, Miroslaw J., 2023. "Alliance strategy in an online retailing supply chain: Motivation, choice, and equilibrium," Omega, Elsevier, vol. 115(C).
7. Liu, Jiqiong & Yuan, Rui & Feng, Shuai, 2023. "Whether to offer return-freight insurance or open a physical showroom: A strategic analysis of an online retailer’s decisions," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
8. Aditya Halim Perdana Kusuma Putra, 2024. "Learning from the Past Bridging Digital and Physical Markets: A Guidelines for Future Research Agenda of Online-to-Offline (O2O) Marketing Strategy," International Review of Management and Marketing, Econjournals, vol. 14(3), pages 82-96, May.
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11. Elahi, Hamid & Pun, Hubert & Ghamat, Salar, 2023. "The Impact of Capacity Information on Supplier Encroachment," Omega, Elsevier, vol. 117(C).
12. Zhang, Yiyue & Ha, Hong-Youl, 2024. "The evolution of consumer restaurant selection: Changes in restaurant and food delivery application attributes over time," Journal of Business Research, Elsevier, vol. 170(C).
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19. He, Bo & Mirchandani, Prakash & Shen, Qichao & Yang, Guang, 2021. "How should local Brick-and-Mortar retailers offer delivery service in a pandemic World? Self-building Vs. O2O platform," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 154(C).
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