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The new WTP: Willingness to participate

Citations

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Cited by:

  1. Straker, Karla & Wrigley, Cara & Rosemann, Michael, 2015. "The role of design in the future of digital channels: Conceptual insights and future research directions," Journal of Retailing and Consumer Services, Elsevier, vol. 26(C), pages 133-140.
  2. Rosenthal, Benjamin & Brito, Eliane P.Z., 2017. "How virtual brand community traces may increase fan engagement in brand pages," Business Horizons, Elsevier, vol. 60(3), pages 375-384.
  3. Buzeta, Cristian & De Pelsmacker, Patrick & Dens, Nathalie, 2020. "Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs)," Journal of Interactive Marketing, Elsevier, vol. 52(C), pages 79-98.
  4. Mangold, W. Glynn & Smith, Katherine Taken, 2012. "Selling to Millennials with online reviews," Business Horizons, Elsevier, vol. 55(2), pages 141-153.
  5. Yulin Chen, 2019. "The Sustainable Development of Social Media Contents: An Analysis of Concrete and Abstract Information on Cultural and Creative Institutions with “Artist” and “Ordinary People” Positioning," Sustainability, MDPI, vol. 11(15), pages 1-22, July.
  6. Plangger, Kirk & Watson, Richard T., 2015. "Balancing customer privacy, secrets, and surveillance: Insights and management," Business Horizons, Elsevier, vol. 58(6), pages 625-633.
  7. Ivan Fedorenko & Pierre Berthon, 2017. "Beyond the expected benefits: unpacking value co-creation in crowdsourcing business models," AMS Review, Springer;Academy of Marketing Science, vol. 7(3), pages 183-194, December.
  8. Patria Laksamana, 2018. "Impact of Social Media Marketing on Purchase Intention and Brand Loyalty: Evidence from Indonesia’s Banking Industry," International Review of Management and Marketing, Econjournals, vol. 8(1), pages 13-18.
  9. Paniagua, Jordi & Sapena, Juan, 2014. "Business performance and social media: Love or hate?," Business Horizons, Elsevier, vol. 57(6), pages 719-728.
  10. McCaffrey, Matthew, 2019. "The macro problem of microtransactions: The self-regulatory challenges of video game loot boxes," Business Horizons, Elsevier, vol. 62(4), pages 483-495.
  11. Okazaki, Shintaro & Plangger, Kirk & West, Douglas & Menéndez, Héctor D., 2020. "Exploring digital corporate social responsibility communications on Twitter," Journal of Business Research, Elsevier, vol. 117(C), pages 675-682.
  12. Robson, Karen & Plangger, Kirk & Kietzmann, Jan H. & McCarthy, Ian & Pitt, Leyland, 2016. "Game on: Engaging customers and employees through gamification," Business Horizons, Elsevier, vol. 59(1), pages 29-36.
  13. Williams, Nigel L. & Inversini, Alessandro & Ferdinand, Nicole & Buhalis, Dimitrios, 2017. "Destination eWOM: A macro and meso network approach?," Annals of Tourism Research, Elsevier, vol. 64(C), pages 87-101.
  14. Simona Franzoni & Michelle Bonera, 2019. "How DMO Can Measure the Experiences of a Large Territory," Sustainability, MDPI, vol. 11(2), pages 1-14, January.
  15. Avneet Kaur & Sujata Khandai & Jones Mathew, 2023. "Mapping the Field of Social Media Engagement: A Literature Review Using Bibliometric Analysis," FIIB Business Review, , vol. 12(4), pages 368-385, December.
  16. Janée N. Burkhalter & Carolyn Folkman Curasi & Corliss G. Thornton & Naveen Donthu, 2017. "Music and its multitude of meanings: Exploring what makes brand placements in music videos authentic," Journal of Brand Management, Palgrave Macmillan, vol. 24(2), pages 140-160, March.
  17. Marie Beck & Oliviane Brodin & Jean-François Mallet, 2016. "When the crowd finances: the role of the project, of the project's bearer and the platform in the willingness to participate," Post-Print hal-03350108, HAL.
  18. Robson, Karen & de Beer, Jeremy & McCarthy, Ian P., 2020. "Open branding: Managing the unauthorized use of brand-related intellectual property," Business Horizons, Elsevier, vol. 63(6), pages 773-785.
  19. Dash, Ganesh & Kiefer, Kip & Paul, Justin, 2021. "Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention," Journal of Business Research, Elsevier, vol. 122(C), pages 608-620.
  20. Scott, Stephanie & Hughes, Paul & Hodgkinson, Ian & Kraus, Sascha, 2019. "Technology adoption factors in the digitization of popular culture: Analyzing the online gambling market," Technological Forecasting and Social Change, Elsevier, vol. 148(C).
  21. Bal, Anjali S. & Weidner, Kelly & Hanna, Richard & Mills, Adam J., 2017. "Crowdsourcing and brand control," Business Horizons, Elsevier, vol. 60(2), pages 219-228.
  22. Pereira, Hélia Gonçalves & de Fátima Salgueiro, Maria & Mateus, Inês, 2014. "Say yes to Facebook and get your customers involved! Relationships in a world of social networks," Business Horizons, Elsevier, vol. 57(6), pages 695-702.
  23. Straker, Karla & Wrigley, Cara, 2016. "Designing an emotional strategy: Strengthening digital channel engagements," Business Horizons, Elsevier, vol. 59(3), pages 339-346.
  24. Korzynski, Pawel & Paniagua, Jordi, 2016. "Score a tweet and post a goal: Social media recipes for sports stars," Business Horizons, Elsevier, vol. 59(2), pages 185-192.
  25. Ashish Kumar & Kristian Möller, 2018. "Extending the Boundaries of Corporate Branding: An Exploratory Study of the Influence of Brand Familiarity in Recruitment Practices Through Social Media by B2B Firms," Corporate Reputation Review, Palgrave Macmillan, vol. 21(3), pages 101-114, September.
  26. Mohammad Tipu Sultan & Farzana Sharmin & Alina Badulescu & Darie Gavrilut & Ke Xue, 2021. "Social Media-Based Content towards Image Formation: A New Approach to the Selection of Sustainable Destinations," Sustainability, MDPI, vol. 13(8), pages 1-22, April.
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