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Individualism and collectivism as predictors of the entrepreneurial intention of university students

Author

Listed:
  • Alejandro Campos Sánchez

    (Centro Universitario de Ciencias Económico Administrativas (CUCEA), Universidad de Guadalajara (UdeG), México)

  • José Rosario Lara Salazar

    (Facultad de Contaduría y Administración, Universidad Autónoma de Sinaloa (UAS), México)

Abstract

This study analyzes the impact of individualistic and collectivistic cultural values on the entrepreneurial intentions of university students in Mexico. Through a quantitative methodology, a survey was applied to a representative sample, and data were analyzed using statistical techniques. Results suggest that both cultural dimensions influence entrepreneurial behavior, with variations by demographic and academic factors. These findings are relevant for entrepreneurship education and policies that promote business creation in diverse cultural contexts.

Suggested Citation

Handle: RePEc:abs:journl:v:3:y:2023:i:5:p:60-82
DOI: 10.55965/setp.3.05.a3
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Keywords

entrepreneurial intentions; personal values; individualism; collectivism.;
All these keywords.

JEL classification:

  • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
  • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups

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