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Corporate Social Responsibility initiatives with a strategic approach to eradicate the phenomenon of Greenwashing

Author

Listed:
  • José Luis Soriano Sandoval

    (Consejo Nacional de Ciencia y Tecnología (CONACYT))

  • Karla María Alarcón Sánchez

    (Consejo Nacional de Ciencia y Tecnología (CONACYT))

Abstract

This article analyzes the incorporation of Corporate Social Responsibility (CSR) initiatives as a strategy to combat greenwashing. It explores how a strategic approach can contribute to the credibility and sustainability of corporate practices. The study provides recommendations for the design and implementation of CSR strategies that address environmental issues effectively and transparently in organizations. Findings are based on qualitative methods and expert insights. (798 characters)

Suggested Citation

Handle: RePEc:abs:journl:v:2:y:2022:i:4:p:1-17
DOI: 10.55965/setp.2.04.a1
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Keywords

corporate social responsibility; greenwashing; strategic management;
All these keywords.

JEL classification:

  • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
  • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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