Report NEP-MKT-2025-02-10

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Marco Novarese issued this report. It is usually issued weekly.

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The following items were announced in this report:

• Item repec:hal:journl:hal-04886682 is not listed on IDEAS anymore

• Adesina, Toheeb, 2025. "AI Agents in the Advertising Industry," MPRA Paper 123413, University Library of Munich, Germany.
• Katiaj, Pavlina & Farmakis, Timoleon & koukopoulos, Anastasios & Lounis, Starvros, 2024. "Storytelling in TikTok: A Path to Engagement," MPRA Paper 123280, University Library of Munich, Germany.
• Item repec:hal:journl:hal-04888516 is not listed on IDEAS anymore