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Report NEP-MKT-2024-12-16
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Marco Novarese issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Tong Su & Liping Zhang & Liping Zhang, 0000. "Determinant of Brand Happiness and Self-Green Brand Congruity as Moderator: A Conceptual Paper," Proceedings of Economics and Finance Conferences 14716496, International Institute of Social and Economic Sciences.