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Report NEP-MKT-2023-03-13
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Marco Novarese issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon.
Other reports in NEP-MKT
The following items were announced in this report:
- Putri, Nirvanni Reswari Adi & Haryanto, Budi, 2023. "A Conceptual Model of the Role of Perception of Celebrity Endorsement in Consumer Purchase Intention of MS Glow Beauty Products," OSF Preprints pmj8a, Center for Open Science.
- Suhan, Aurelia & Aprillia, Ariesya, 2023. "The Impact of Spiritual Marketing on Consumer Loyalty," OSF Preprints w6gpr, Center for Open Science.
- Kévin Bideaux, 2022. "Pink Marketing," Post-Print hal-03939274, HAL.