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Report NEP-MKT-2023-03-06
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Marco Novarese issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Weijia Dai & Hyunjin Kim & Michael Luca, 2023. "Which Firms Gain from Digital Advertising? Evidence from a Field Experiment," NBER Working Papers 30925, National Bureau of Economic Research, Inc.