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Report NEP-MKT-2022-10-31
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Marco Novarese issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon.
Other reports in NEP-MKT
The following items were announced in this report:
- Ron Berman & Aniko Oery & Xudong Zheng, 2022. "Influence or Advertise: The Role of Social Learning in Influencer Marketing," Working Papers 22-08, NET Institute.
- Ibrahim Halil Efendioglu & Yakup Durmaz, 2022. "The Impact of Perceptions of Social Media Advertisements on Advertising Value, Brand Awareness and Brand Associations: Research on Generation Y Instagram Users," Papers 2209.13596, arXiv.org.
- Dipankar Das, 2022. "Measurement of Trustworthiness of the Online Reviews," Papers 2210.00815, arXiv.org, revised Nov 2023.