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Report NEP-MKT-2022-07-18
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Marco Novarese issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon.
Other reports in NEP-MKT
The following items were announced in this report:
- Bart Bronnenberg & Jean-Pierre H. Dubé & Chad Syverson, 2022. "Intangible Marketing Capital," NBER Working Papers 30145, National Bureau of Economic Research, Inc.
- Alicia Lefrancois & Sophie Changeur & Sophie Balech, 2022. "Transgression in marketing: why is it underexplored? Integrative review and research agenda [Pourquoi la transgression en marketing est-elle sous-exploitée ? Revue intégrative et proposition d'un a," Post-Print hal-03686072, HAL.