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Report NEP-MKT-2021-09-06
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Marco Novarese issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon.
Other reports in NEP-MKT
The following items were announced in this report:
- Rohde, Paul & Mau, Gunnar, 2021. "It’s selling like hotcakes: deconstructing social media influencer marketing in long-form video content on youtube via social influence heuristics," LSE Research Online Documents on Economics 111805, London School of Economics and Political Science, LSE Library.
- Morrissette, Kendra J. & Lusk, Jayson L., 2021. "The Causal Impact of Grocery Shopping Lists on Consumer Shopping Behavior," 2021 Annual Meeting, August 1-3, Austin, Texas 312792, Agricultural and Applied Economics Association.