Report NEP-MKT-2021-05-17

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Marco Novarese issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Ekta Srivastava, 2021. "Impact of Persuasive Advertising Appeals on the Consumer Adoption of Competing Products: a Conceptual Framework and Research Propositions," Working papers 455, Indian Institute of Management Kozhikode.
• Gladys Stephen, 2021. "Consequences of Consumers’ attitude toward CRM," Working papers 461, Indian Institute of Management Kozhikode.
• Caroline Dauenhauer & Jens K. Perret, 2021. "Determinants of Purchasing Behavior - On the Interaction of Price Anchors and the Framing of Price Changes," EIIW Discussion paper disbei299, Universitätsbibliothek Wuppertal, University Library.
• Deepak S Kumar & Vinitha V U, 2021. "When logos seem human: Moderating role of dynamic imagery and product types on evaluations of anthropomorphized logos," Working papers 414, Indian Institute of Management Kozhikode.