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Report NEP-MKT-2020-02-03
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Marco Novarese issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Chatzigeorgiou, Chryssoula & Christou, Evangelos, 2020. "Adoption of social media as distribution channels in tourism marketing: A qualitative analysis of consumers’ experiences," MPRA Paper 98175, University Library of Munich, Germany.
- Amraei, Mohammad Javad & Tirtashi, Nasrollah Khalili, 2018. "Investigating the Impact of Brand Personality Dimensions on Customer Responses," OSF Preprints sn5xm, Center for Open Science.