Report NEP-MKT-2019-09-16

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Marco Novarese issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Songporn Hansanti & Thanabadee Wayuwattanasiri & Daoroong Aiyadech, 2019. "MARKETING FACTORS AND BRAND EQUITY IN ON THE CONSUMER?S BUYING DECISION OF MODERN TRADE THE DOHOME IN BANGKOK AND ITS ViCINITY," Proceedings of International Academic Conferences 8710578, International Institute of Social and Economic Sciences.
• Gulcin Ipek Emeksiz, 2019. "The Factors Which Lead Brands To Use Social Media In External Corporate Communication," Proceedings of International Academic Conferences 8710904, International Institute of Social and Economic Sciences.
• Naglaa Diaa Ramzy & Sireen Abdulhalim & Pansee Mashaly, 2019. "Exploring In-Game Advertising and Brand Recall," Proceedings of International Academic Conferences 8711878, International Institute of Social and Economic Sciences.