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Report NEP-MKT-2019-04-08
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Marco Novarese issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon.
Other reports in NEP-MKT
The following items were announced in this report:
- Oecd, 2019. "Good practice guide on online advertising: Protecting consumers in e-commerce," OECD Digital Economy Papers 279, OECD Publishing.
- Iqbal, Saira & Siddiqui, Dr. Danish Ahmed, 2019. "The impact of deceptive advertising on Customer loyalty: A case of Telecommunication industry in Karachi, Pakistan," MPRA Paper 93038, University Library of Munich, Germany, revised 07 Apr 2019.
- Gary W. Williams & Oral Capps, Jr. & Daniel Hanselka, 2017. "U.S. National Economic Contribution of Generic Food and Agricultural Product Advertising," Reports 285264, Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center.