Report NEP-MKT-2019-03-11

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Marco Novarese issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Michaela Merk & Géraldine Michel, 2019. "The dark side of salesperson brand identification in the luxury sector: When brand orientation generates management issues and negative customer perception," Post-Print hal-02045833, HAL.
• Rudolf Kerschbamer & Daniel Neururer & Matthias Sutter, 2019. "Credence goods markets and the informational value of new media: A natural field experiment," Working Papers 2019-02, Faculty of Economics and Statistics, Universität Innsbruck.
• Wakamatsu, Hiroki, 2019. "Heterogeneous Consumer Preference for Seafood Sustainability in Japan," MPRA Paper 92390, University Library of Munich, Germany.
• Grwambi, B., 2018. "Integration of smallholder producers in high value chains: a marketing systems perspective," 2018 Annual Conference, September 25-27, Cape Town, South Africa 284744, Agricultural Economics Association of South Africa (AEASA).
• Isabelle Aimé & Fabienne Berger-Remy & Marie-Eve Laporte, 2018. "Lessons from nearly a century of the brand management system," Post-Print hal-02045694, HAL.