Report NEP-MKT-2018-11-05

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Marco Novarese issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Gugler, Klaus & Heim, Sven & Janssen, Maarten C. W. & Liebensteiner, Mario, 2018. "Market liberalization: Price dispersion, price discrimination and consumer search in the German electricity markets," ZEW Discussion Papers 18-042, ZEW - Leibniz Centre for European Economic Research.
• Danish Ahmad Khan & Tehreen Arif & Mariam Danish, 2018. "Effect of social media marketing on brand equity with special reference to academic institutions?," Proceedings of International Academic Conferences 6509060, International Institute of Social and Economic Sciences.
• Firend Al. R., 2018. "Marketing Strategies of Services and Purchasing Incentives in Asia," GATR Journals jmmr187, Global Academy of Training and Research (GATR) Enterprise.
• Muhartini Salim, 2018. "Store Brand Familiarity as a Moderating Variable on the Effect of Personal Involvement on Store Brand Buying Intention," GATR Journals jmmr189, Global Academy of Training and Research (GATR) Enterprise.
• Amit Sharma, 2018. "Demographic And Personality Differences In Digital Consumer Behavior: A Study Of Indian Consumer," Proceedings of International Academic Conferences 8209701, International Institute of Social and Economic Sciences.
• Rex Yuxing Du & Mingyu Joo & Kenneth C. Wilbur, 2018. "Advertising and Brand Attitudes: Evidence from 575 Brands over Five Years," Papers 1810.07783, arXiv.org.
• Divya Keerthika, 2018. "A Multiple Measure of Organizational Performances and its Effect on Distinctive Marketing Competencies: An Empirical Study of India and the Maldives," GATR Journals jmmr190, Global Academy of Training and Research (GATR) Enterprise.