Report NEP-MKT-2018-09-24

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Marco Novarese issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Bharati Wukkadada & Davendranath Jha & Chaitanya Patel, 2018. "Impact of On-Page HTML elements on SEO Rankings," Proceedings of International Academic Conferences 7209205, International Institute of Social and Economic Sciences.
• Yeh, C.-H. & Hartmann, M. & Langen, N., 2018. "The Role of Trust in Explaining Food Choice: Combining Choice Experiments and Attribute Best Worst Scaling," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 275980, International Association of Agricultural Economists.
• Francesca Checchinato & Lala Hu, 2018. "Managing digital marketing strategies in emerging markets: The case of China," Working Papers 12, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
• Songporn Hansanti & Daoroong Aiyadech & Wilawan Somsuk, 2018. "The relationship between marketing mix and buying decision process on the online shopping in Thailand," Proceedings of International Academic Conferences 7208830, International Institute of Social and Economic Sciences.