Report NEP-MKT-2018-09-17

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Marco Novarese issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Michele Bonazzi & Andrea Pastore & Francesco Casarin, 2018. "Cultural consumption and the artistic benefit," Working Papers 09, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
• Chonlada Sajjanit & Ruth Banomyong, 2018. "Customer-oriented reverse logistics and customer satisfaction on product returns," Proceedings of International Academic Conferences 7208784, International Institute of Social and Economic Sciences.
• Umer Ramzan, 2018. "Investigating the role of content based social media marketing in building customer loyalty and motivating users to forward content," Proceedings of International Academic Conferences 7808702, International Institute of Social and Economic Sciences.
• Witchayaporn Pinyo & Thirarut Worapishet, 2018. "The Relationship between Customer Loyalty and Marketing Mix Satisfaction of Music Streaming Service," Proceedings of International Academic Conferences 7208910, International Institute of Social and Economic Sciences.