Report NEP-MKT-2018-01-29

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Greg Taylor, 2020. "Competing Sales Channels," Economics Series Working Papers 843, University of Oxford, Department of Economics.
• Morais, Joanna & Thomas-Agnan, Christine & Simioni, Michel, 2018. "Impact of advertizing on brand’s market-shares in the automobile market:: a multi-channel attraction model with competition and carry-over effects," TSE Working Papers 18-878, Toulouse School of Economics (TSE).
• Jérôme Lacoeuilhe & Selima Ben Mrad & Samy Belaïd & Maria Petrescu, 2017. "Are brand benefits perceived differently in less developed economies ? A scale development and validation," Post-Print hal-01672929, HAL.
• Aaron Arndt & David M Harrison & Mark A. Lane & Michael J. Seiler & Vicky L Seiler, 2017. "Real Estate Agent Target Marketing: Are Buyers Drawn Towards Particular Real Estate Agents?," Framed Field Experiments 00629, The Field Experiments Website.
• E. Carroni & L. Ferrari & S. Righi, 2018. "The Price of Discovering Your Needs Online," Working Papers wp1116, Dipartimento Scienze Economiche, Universita' di Bologna.
• Watson, Dorothy & Whelan, Christopher T & Maître, Bertrand & Williams, James, 2017. "The experience of economic stress among families with children during the Irish recession," Papers RB20170404, Economic and Social Research Institute (ESRI).
• Aashish Argade & Laha, A. K., 2018. "Marketplace Options in an Emerging Economy Local Food Marketing System- Producers’ Choices, Choice Determinants and Requirements," IIMA Working Papers WP 2018-01-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
• Hajer Bachouche & Ouidade Sabri-Zaaraoui, 2017. "Are all customer empowerment strategies equally beneficial? The role of brand familiarity and type of empowerment strategies," Post-Print hal-01619956, HAL.
• Kim Oosterlinck & Anne-Sophie Radermecker, 2018. "The Master of …”: Creating Names for Art History and the Art Market," Working Papers CEB 18-007, ULB -- Universite Libre de Bruxelles.