Report NEP-MKT-2017-09-17

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão issued this report. It is usually issued weekly.

Subscribe to this report: email, RSS, or Mastodon, or Bluesky.

Other reports in NEP-MKT

The following items were announced in this report:

• Azamat Valei, 2017. "Informative Advertising in a Monopoly with Network Externalities," CERGE-EI Working Papers wp596, The Center for Economic Research and Graduate Education - Economics Institute, Prague.
• Salwa Mkik & Mustapha Khouilid & Amina Aomari, 2017. "Green Advertising and Environmentally Consumption: The Level of Awareness and Moroccan Costumer’s Perception," Post-Print hal-01581428, HAL.
• Dürr, Niklas S. & Engelstätter, Benjamin & Ward, Michael R., 2018. "Strategic microscheduling of movies," ZEW Discussion Papers 17-033, ZEW - Leibniz Centre for European Economic Research, revised 2018.
• Magali Aubert & Geoffroy Enjolras, 2016. "Which stability for marketing channels ? The case of short food supply chains in French agriculture," Post-Print hal-01404562, HAL.
• Mustapha Khouilid & Abdellah Echaoui & Lala Sara Yousfi, 2016. "The role of the relational dimension on customer loyalty: The case of the telecommunications sector in Morocco [Le rôle de la dimension relationnelle dans la fidélisation des clients: Cas du secteu," Post-Print hal-01519011, HAL.
• Radka Bauerová & Martin Klepek, 2017. "The Theoretical Framework for the Application of the TAM in Online Grocery Shopping," Working Papers 0044, Silesian University, School of Business Administration.
• Massimo Motta & Emanuele Tarantino, 2017. "The effect of horizontal mergers, when firms compete in prices and investments," Economics Working Papers 1579, Department of Economics and Business, Universitat Pompeu Fabra.
• Massimo Motta & Emanuele Tarantino, 2017. "The Effect of Horizontal Mergers, when Firms Compete in Prices and Investments," Working Papers 987, Barcelona School of Economics.
• Fatima El Hadad-Gauthier & Myriam-Emilie Kessari & G. Palma & Leila Temri & S. Tozanli, 2016. "Towards a sustainable convention: values and practices in the French stone fruits’value chain," Post-Print hal-01407267, HAL.