Report NEP-MKT-2017-06-04

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Lucyna Witek, 2017. "Sustainable Consumption: Eco-labelling and its impact on consumer behavior - evidence from a study on Polish consumer," Working Papers 142/2017, Institute of Economic Research, revised May 2017.
• Elina Bakhtieva, 2017. "B2B digital marketing strategy: A framework for assessing digital touchpoints and increasing customer loyalty," Working Papers 7/2017, Institute of Economic Research, revised May 2017.
• Beata Zatwarnicka-Madura, 2017. "Gender Roles in Marketing Communications in Real Estate Markets," Working Papers 145/2017, Institute of Economic Research, revised May 2017.
• Ai Hisano, 2017. "Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing," Harvard Business School Working Papers 17-106, Harvard Business School.
• Carvalho, Antonio Gledson de & Pinheiro, Roberto Benjamin & Sampaio, Joelson Oliveira, 2017. "Dotcom bubble and underpricing: conjectures and evidence," Textos para discussão 441, FGV EESP - Escola de Economia de São Paulo, Fundação Getulio Vargas (Brazil).
• Cagé, Julia & Hervé, Nicolas & Viaud, Marie-Luce, 2017. "The Production of Information in an Online World: Is Copy Right?," CEPR Discussion Papers 12066, C.E.P.R. Discussion Papers.
• Bazhanov, Andrei & Levin, Yuri & Nediak, Mikhail, 2017. "Resale Price Maintenance with Strategic Customers," MPRA Paper 79467, University Library of Munich, Germany.
• Danuta Szwajca, 2017. "Corporate Reputation and Corporate Image - Empirical Analysis on the Example of Polish Banking Sector," Working Papers 126/2017, Institute of Economic Research, revised May 2017.
• Piotr Kulyk & Mariola Michalowska & Monika Patelska, 2017. "Consumer attitudes in the light of the concept of sustainable consumption in Lubuskie voivodeship against the background of trends in consumption in Poland," Working Papers 55/2017, Institute of Economic Research, revised May 2017.
• Davis, Brent, 2017. "“Negative Political Advertising: It’s All in the Timing”," MPRA Paper 79449, University Library of Munich, Germany.