Report NEP-MKT-2016-09-04

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Shuja, Komal & Ali, Mazhar & Mehak Anjum, Munazzah & Rahim, Abdul, 2016. "Effectiveness of Animated Spokes Character in Advertising Targeted to Kids," MPRA Paper 73362, University Library of Munich, Germany.
• Matthew Chesnes & Ginger Zhe Jin, 2016. "Direct-to-Consumer Advertising and Online Search," NBER Working Papers 22582, National Bureau of Economic Research, Inc.
• Imre Ferto & Jeremias Mate Balogh, 2016. "Are the major European wine exporters able to price discriminate across their EU extra wine export destinations?," CERS-IE WORKING PAPERS 1624, Institute of Economics, Centre for Economic and Regional Studies.