Report NEP-MKT-2015-09-26

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão issued this report. It is usually issued weekly.

Subscribe to this report: email, RSS, or Mastodon.

Other reports in NEP-MKT

The following items were announced in this report:

• Farheen Khan & SHAMIM AHMAD, 2015. "A Study of Green Marketing Practices in the Food Processing Industry of India," Proceedings of International Academic Conferences 2704456, International Institute of Social and Economic Sciences.
• Inderst, Roman & Obradovits, Martin, 2015. "Too Much Attention on Low Prices? Loss Leading in a Model of Sales with Salient Thinkers," CEPR Discussion Papers 10813, C.E.P.R. Discussion Papers.
• Gilad Sorek, 2015. "Competition and Consume Choice in Option Demand Markets," Auburn Economics Working Paper Series auwp2015-12, Department of Economics, Auburn University.
• Petr Svoboda & Monika Harantova, 2015. "Strategic Marketing in Higher Education from Alumni Perspective," Proceedings of International Academic Conferences 2704957, International Institute of Social and Economic Sciences.
• Mihail Cocosila & Houda Trabelsi, 2015. "A user perspective on contrasting factors of contactless mobile payments adoption," Proceedings of International Academic Conferences 2703537, International Institute of Social and Economic Sciences.
• Pacharaporn Arkornsakul & Woraphon Yamaka & Sombat Singkharat, 2015. "Consumer?s Willingness to Pay for Gasohol E100 in Chiang Mai Province and Nakhon Ratchasima Province," Proceedings of International Academic Conferences 2704676, International Institute of Social and Economic Sciences.
• Monika Harantova & Petr Svoboda, 2015. "Brand Valuation Practices of Small and Medium-Sized Enterprises in the Czech Republic," Proceedings of International Academic Conferences 2704955, International Institute of Social and Economic Sciences.