Report NEP-MKT-2015-07-11

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Alam Kazmi, Syed Hasnain, 2015. "Developments in Promotion Strategies Review on Psychological Streams of Consumers," MPRA Paper 65424, University Library of Munich, Germany, revised 05 May 2015.
• Luis Aguiar & Joel Waldfogel, 2015. "Quality Predictability and the Welfare Benefits from New Products: Evidence from the Digitization of Recorded Music," JRC Working Papers on Digital Economy 2015-02, Joint Research Centre.
• Gilad Sorek, 2015. "Location and Product Choice in Option Demand Markets," Auburn Economics Working Paper Series auwp2015-07, Department of Economics, Auburn University.
• Banerjee, Tanushri & Banerjee, Arindam, 2015. "Evaluating the Purchase Process of Household Appliances Accounting for Consumers’ Attitudes towards Eco-Friendly and Sustainable Consumption Behavior," IIMA Working Papers W.P.2015-06-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
• Gregory S. Crawford, 2015. "The economics of television and online video markets," ECON - Working Papers 197, Department of Economics - University of Zurich.
• Preikschas, Michael W. & Cabanelas, Pablo & Rüdiger, Klaus & Lampón, Jesús F., 2014. "Value Co-creation, Dynamic Capabilities and Customer Retention in Industrial Markets," MPRA Paper 65391, University Library of Munich, Germany.
• Estrella Gomez Herrera & Bertin Martens, 2015. "Language, copyright and geographic segmentation in the EU Digital Single Market for music and film," JRC Working Papers on Digital Economy 2015-04, Joint Research Centre.