Report NEP-MKT-2015-04-02

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Ricardo Flores-Fillol & Alberto Iozzi & Tommaso Valletti, 2015. "Platform Pricing and Consumer Foresight: The Case of Airports," CEIS Research Paper 335, Tor Vergata University, CEIS, revised 24 Mar 2015.
• Esen ?Ah?N & Muammer Zerenler & Emel Celep, 2014. "The Effects Of Relational Marketing On The Business Performance: A Practical Study On The Authorized Auto Sales Agencies," Proceedings of International Academic Conferences 0702156, International Institute of Social and Economic Sciences.
• Michael Sinkinson & Amanda Starc, 2015. "Ask Your Doctor? Direct-to-Consumer Advertising of Pharmaceuticals," NBER Working Papers 21045, National Bureau of Economic Research, Inc.
• Makoto Abe, 2015. "Deriving Customer Lifetime Value from RFM Measures:Insights into Customer Retention and Acquisition," CIRJE F-Series CIRJE-F-962, CIRJE, Faculty of Economics, University of Tokyo.
• Huck, Steffen & Lünser, Gabriele K. & Tyran, Jean-Robert, 2015. "Price competition and reputation in markets for experience goods: An experimental study," Discussion Papers, Research Unit: Economics of Change SP II 2013-312r, WZB Berlin Social Science Center.
• Andrzej Szymkowiak, 2014. "The reasons for the resignation of activity on social networking sites," Proceedings of International Academic Conferences 0702305, International Institute of Social and Economic Sciences.
• Keisuke Hattori & Keisaku Higashida, 2015. "Should non-genuine products be expelled from markets?," Discussion Paper Series 126, School of Economics, Kwansei Gakuin University, revised Mar 2015.
• Hisham Ibrahim & Alfredo Moscardini & Aiman Ragab, 2014. "Toward a Viable Integrated Marketing Communications in Egypt," Proceedings of International Academic Conferences 0903026, International Institute of Social and Economic Sciences.
• Monika Maciuliene, 2014. "Linking Value Co-creation and Organizational Absorptive Capacity: Theoretical study and Conceptual model," Proceedings of International Academic Conferences 0902957, International Institute of Social and Economic Sciences.
• Monika Harantova & Petr Svoboda, 2014. "The Main Factors for Strategic Building of the Brand Value and Methods for Brand Valuation at the Czech Republic Market," Proceedings of International Academic Conferences 0902940, International Institute of Social and Economic Sciences.
• Pierre-Nicolas Schwab, 2015. "An exploratory study of collinearity effects between antecedents of post-complaint satisfaction," Working Papers CEB 15-010, ULB -- Universite Libre de Bruxelles.
• Tuba Ünlükara & Lale Berkoz, 2014. "The Evaluation Of Consumer Satisfaction And Expectation From Shopping Malls Such A New Public Sphere," Proceedings of International Academic Conferences 0100721, International Institute of Social and Economic Sciences.