Report NEP-MKT-2014-11-17

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Fabio Pinna & Stephan Seiler, 2014. "Consumer Search: Evidence from Path-tracking Data," CEP Discussion Papers dp1296, Centre for Economic Performance, LSE.
• Susan Athey & Emilio Calvano & Joshua S. Gans, 2014. "The Impact of Consumer Multi-homing on Advertising Markets and Media Competition," CSEF Working Papers 379, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy, revised 27 Apr 2016.
• Malte Krüger, 2014. "Do the Poor Pay for Card Rewards of the Rich?," ROME Working Papers 201408, ROME Network.
• Tim Brühn & Annette Meinusch & Georg Götz, 2014. "The Value of User-Specific Information for Two-Sided Matchmakers," MAGKS Papers on Economics 201448, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
• Carl Benedikt Frey & Atif Ansar & Sacha Wunsch-Vincent, 2014. "Defining and measuring the 'Market for Brands': Are emerging economies catching up?," WIPO Economic Research Working Papers 21, World Intellectual Property Organization - Economics and Statistics Division.