Printed from https://ideas.repec.org/n/nep-mkt/2014-10-17.html
Report NEP-MKT-2014-10-17
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Zheyin (Jane) Gu & Yunchuan Liu, 2014. "Consumer Learning on Social Networks and Retailer Digital Platform Strategies Access," Working Papers 14-02, NET Institute.
- Ndasi Wilson & Lukman Aroean & Sid Gosh, 2013. "The Democratisation Of Internet Cause Marketing Communication: A Strategic Proposition For Brand Sustainable Social Impact And Doing Well By Doing Right," Social Responsibility, Ethics and Sustainable Business 45-46, Bucharest University of Economic Studies.