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Report NEP-MKT-2014-06-07
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon.
Other reports in NEP-MKT
The following items were announced in this report:
- Bruno Schivinski & Dariusz Dabrowski, 2014. "The consumer-based brand equity inventory: scale construct and validation," GUT FME Working Paper Series A 22, Faculty of Management and Economics, Gdansk University of Technology.
- Tom Blake & Chris Nosko & Steven Tadelis, 2014. "Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment," NBER Working Papers 20171, National Bureau of Economic Research, Inc.
- Etienne Fouqueray, 2014. "Les effets induits de la construction de la LGV SEA pour les départements traversés : une analyse intermédiaire des modes de vie et de consommation des cadres et des ETAM," Working Papers hal-00997107, HAL.