Report NEP-MKT-2014-01-10

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Pérez-Amaral, Teodosio & Gijón, Covadonga & Garín-Muñoz, Teresa & López, Rafael, 2013. "Residential mobile phone users complaints' in Spain," 24th European Regional ITS Conference, Florence 2013 88537, International Telecommunications Society (ITS).
• Apanasevic, Tatjana & Markendahl, Jan & Arvidsson, Niklas, 2013. "An exploratory study of consumer attitudes towards mobile ticketing in Sweden," 24th European Regional ITS Conference, Florence 2013 88466, International Telecommunications Society (ITS).
• McDonough, Carol C., 2013. "Consumer demand for fixed and mobile broadband," 24th European Regional ITS Conference, Florence 2013 88485, International Telecommunications Society (ITS).
• Milena Klasing Chen, 2013. "The Design And Characteristics Of Low Cost Products," Post-Print hal-00921886, HAL.
• Valcke, Peggy & Wahyuningtyas, Sih Yuliana & Graef, Inge, 2013. "Assessing access problems in online media platforms," 24th European Regional ITS Conference, Florence 2013 88529, International Telecommunications Society (ITS).
• Tseng, Kuo-Feng, 2013. "The dilemma of electronic books in the mobile age in Taiwan," 24th European Regional ITS Conference, Florence 2013 88545, International Telecommunications Society (ITS).
• Greiff, Matthias & Egbert, Henrik & Xhangolli, Kreshnik, 2013. "Pay What You Want – But Pay Enough! Information Asymmetries and PWYW Pricing," MPRA Paper 52766, University Library of Munich, Germany.
• Gambaro, Marco & Puglisi, Riccardo, 2013. "Complement or substitute? The internet as an advertising channel, evidence on advertisers on the Italian market, 2005-2009," 24th European Regional ITS Conference, Florence 2013 88464, International Telecommunications Society (ITS).
• Hsu, Wen-yi & Shih, Stone, 2013. "From hybrid TV towards transmedia: Recent marketing advances of the New Media developments," 24th European Regional ITS Conference, Florence 2013 88502, International Telecommunications Society (ITS).