Report NEP-MKT-2013-08-05

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.

Subscribe to this report: email, RSS, or Mastodon.

Other reports in NEP-MKT

The following items were announced in this report:

• Michael R. Baye & Babur De los Santos & Matthijs R. Wildenbeest, 2013. "Search Engine Optimization: What Drives Organic Traffic to Retail Sites?," Working Papers 2013-02, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
• Lenoir, A.-S.I.A. & Puntoni, S. & Reed II, A. & Verlegh, P.W.J., 2013. "The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions," ERIM Report Series Research in Management ERS-2013-010-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Bruno Jullien & Alessandro Pavan, 2013. "Platform Competition under Dispersed Information," Discussion Papers 1568, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
• Smita Shingrup, 2013. "Ecolables: A Green Sustainability Recital in Marketing- An Empirical Framework," Working papers 2013-6-14, Voice of Research.
• Oz Shy & Joanna Stavins, 2013. "Merchant steering of consumer payment choice: lessons learned from consumer surveys," Research Data Report 13-1, Federal Reserve Bank of Boston.
• Vidal-Sanz, Jose M., 2013. "A nonlinear product differentiation model à la Cournot: a new look to the newspapers industry," DEE - Working Papers. Business Economics. WB wb132002, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.