Report NEP-MKT-2013-04-06

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Heiko Karle, 2013. "Creating Attachment through Advertising: Loss Aversion and Pre–Purchase Information," CER-ETH Economics working paper series 13/177, CER-ETH - Center of Economic Research (CER-ETH) at ETH Zurich.
• Item repec:hal:journl:dumas-00802135 is not listed on IDEAS anymore

• Bent Flyvbjerg, 2013. "Five Misunderstandings About Case-Study Research," Papers 1304.1186, arXiv.org.
• Wanda Mimra & Alexander Rasch & Christian Waibel, 2013. "Price competition and reputation in credence goods markets: Experimental evidence," CER-ETH Economics working paper series 13/176, CER-ETH - Center of Economic Research (CER-ETH) at ETH Zurich.