Report NEP-MKT-2012-05-15

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Loy, Jens-Peter & Holm, Thore & Steinhagen, Carsten, 2012. "Vertical Price Transmission In Differentiated Product Markets: A Disaggregated Study For Milk And Butter," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 123284, Agricultural and Applied Economics Association.
• Drescher, Larissa S. & Stephan, Marette & Roosen, Jutta, 2012. "Consumer’s thoughts about and willingness to pay for traffic-light labeled food and financial products," 2012 AAEA/EAAE Food Environment Symposium 123200, Agricultural and Applied Economics Association.
• Anna Torres & Tammo H.A. Bijmolt & Josep A. Tribó, 2011. "Generating Brand Equity through Corporate Social Responsibility to Key Stakeholders," Working Papers 424, Barcelona School of Economics.
• Jean Michel Chapuis, 2012. "Price Fairness versus Pricing Fairness," Post-Print hal-00694108, HAL.
• Aschemann-Witzel, Jessica, 2012. "Facilitating healthy choice at the point of sale: fine-tuning nutrition labels versus editing choice?," 2012 AAEA/EAAE Food Environment Symposium 122731, Agricultural and Applied Economics Association.
• Smed, Sinne & Hansen, Lars Garn, 2012. "Consumer valuation of health attributes in food," 2012 AAEA/EAAE Food Environment Symposium 122730, Agricultural and Applied Economics Association.
• Andersen, Laura M. & Smed, Sinne, 2012. "What is it Consumers really want, and how can their preferences be influenced? The Case of fat in Milk," 2012 AAEA/EAAE Food Environment Symposium 122728, Agricultural and Applied Economics Association.
• Schroeter, Christiane & Cai, Xiaowei, 2012. "The Impact of Food Environment on Branded vs. Private Label Produce Choice," 2012 AAEA/EAAE Food Environment Symposium 123197, Agricultural and Applied Economics Association.
• Camille Pluntz, 2012. "Où placer l'étiquette de marque du film ? Une nouvelle approche à travers le réalisateur," Post-Print halshs-00693578, HAL.