Report NEP-MKT-2012-02-27

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Dubravka Sinčić Ćorić & Nataša Kurnoga Živadinović & Marija Dropuljić, 2011. "The effects of cause and donation size of cause-related marketing program on consumers' intention to buy," EFZG Working Papers Series 1108, Faculty of Economics and Business, University of Zagreb.
• Yi Qian, 2012. "Brand Management and Strategies Against Counterfeits," NBER Working Papers 17849, National Bureau of Economic Research, Inc.
• MANUEL BECERRA & Juan Santaló, 2011. "Differentiation and the relationship between product market competition and price discrimination," Working Papers Economia de8-138-i, Instituto de Empresa, Area of Economic Environment.
• Jörg Claussen & Tobias Kretschmer & Thomas Spengler, 2012. "Market Leadership Through Technology - Backward Compatibility in the U.S. Handheld Video Game Industry," CEP Discussion Papers dp1124, Centre for Economic Performance, LSE.