Report NEP-MKT-2009-07-17

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Rodrigues, Flávio & Souza, Victória & Leitão, João, 2009. "Strategic Coopetition of Global Brands: A Game Theory Approach to ‘Nike + iPod Sport Kit’ Co-branding," MPRA Paper 16146, University Library of Munich, Germany.
• Yip, G.S., 2009. "Managing Global Customers," ERIM Inaugural Address Series Research in Management EIA-2009-038-STR, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam..
• Marco Guerzoni & Rene Soellner, 2009. "Uniqueness seeking and demand estimation in the German automobile industry," Jena Economics Research Papers 2009-050, Friedrich-Schiller-University Jena.
• Lien, Kristin & Tveterås, Ragnar & Tveterås, Sigbjørn, 2009. "The structure of herring product demand in Russia," UiS Working Papers in Economics and Finance 2009/23, University of Stavanger.
• Kikuchi, Toru, 2009. "A Simple Model of Foreign Brand Penetration under Monopolistic Competition," MPRA Paper 16141, University Library of Munich, Germany.
• Lee, Lena & Wong, Poh Kam, 2009. "Firms’ Innovative Performance: The Mediating Role of Innovative Collaborations," MPRA Paper 16193, University Library of Munich, Germany.
• Francesco Turino, 2009. "Non-price Competition, Real Rigidities and Inflation Dynamics," Working Papers. Serie AD 2009-17, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie).