Report NEP-MKT-2008-06-27

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.

Subscribe to this report: email, RSS, or Mastodon.

Other reports in NEP-MKT

The following items were announced in this report:

• Granlund, David & Rudholm, Niklas, 2008. "Consumer Loyalty in the Swedish Pharmaceuticals Market," Umeå Economic Studies 742, Umeå University, Department of Economics, revised 21 Feb 2012.
• Noha El-Bassiouny & Ahmed Taher & Ehab M. Abou Aish, 2008. "The Importance of Character Education for Tweens as Consumers," Working Papers 11, The German University in Cairo, Faculty of Management Technology.
• B. Larivière, 2008. "Linking perceptual and behavioral customer metrics to multi-period customer profitability: A comprehensive service–profit chain application," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/516, Ghent University, Faculty of Economics and Business Administration.