Report NEP-MKT-2008-05-24

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Oksana Loginova, 2008. "Exposure Order Effects and Advertising Competition," Working Papers 0806, Department of Economics, University of Missouri.
• Teresa M. Fernandes & João F. Proença & P.K. Kannan, 2008. "The Relationships in Marketing: Contribution of a Historical Perspective," FEP Working Papers 274, Universidade do Porto, Faculdade de Economia do Porto.
• Teresa da Silva Lopes, 2008. "Global Management and the Strategic Role of Brands," Working Papers 10, Queen Mary, University of London, School of Business and Management, Centre for Globalisation Research.