Yang Wang
Personal Details
First Name: | Yang |
Middle Name: | |
Last Name: | Wang |
Suffix: | |
RePEc Short-ID: | pwa891 |
[This author has chosen not to make the email address public] | |
http://yangwangresearch.com | |
Affiliation
Woody L. Hunt College of Business
University of Texas-El Paso
El Paso, Texas (United States)https://www.utep.edu/business/
RePEc:edi:cbuteus (more details at EDIRC)
Research output
Jump to: ArticlesArticles
- Yang Wang & Marco Shaojun Qin & Xueming Luo & Yu (Eric) Kou, 2022. "Rejoinder: Heterogeneous Impact of Brands’ Support for Black Lives Matter on Consumer Responses," Marketing Science, INFORMS, vol. 41(6), pages 1053-1056, November.
- Yang Wang & Marco Shaojun Qin & Xueming Luo & Yu (Eric) Kou, 2022. "Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media," Marketing Science, INFORMS, vol. 41(6), pages 1029-1044, November.
Citations
Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.Articles
- Yang Wang & Marco Shaojun Qin & Xueming Luo & Yu (Eric) Kou, 2022.
"Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media,"
Marketing Science, INFORMS, vol. 41(6), pages 1029-1044, November.
Cited by:
- In-Hye Kang & Amna Kirmani, 2024. "Lying and Cheating the Company: The Positive and Negative Effects of Corporate Activism on Unethical Consumer Behavior," Journal of Business Ethics, Springer, vol. 192(1), pages 39-56, June.
- Federico Mangiò & Giuseppe Pedeliento & Daniela Andreini & Lia Zarantonello, 2024. "How persuasive is woke brand communication on social media? Evidence from a consumer engagement analysis on Facebook," Journal of Brand Management, Palgrave Macmillan, vol. 31(4), pages 345-381, July.
- Alagöz, Nazli, 2024. "Promotion and technological change in the music industry," Other publications TiSEM 511ceba0-62a0-4c60-a76c-f, Tilburg University, School of Economics and Management.
- Kathleen T. Li, 2024. "Frontiers: A Simple Forward Difference-in-Differences Method," Marketing Science, INFORMS, vol. 43(2), pages 267-279, March.
- Youngtak M. Kim & Neil T. Bendle & John Hulland & Michael D. Pfarrer, 2024. "Corporate sustainability research in marketing: Mapping progress and broadening our perspective," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1495-1512, October.
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