Paurav Shukla
Personal Details
First Name: | Paurav |
Middle Name: | |
Last Name: | Shukla |
Suffix: | |
RePEc Short-ID: | psh525 |
| |
http://www.pauravshukla.com | |
Affiliation
Essex Business School
University of Essex
Colchester, United Kingdomhttps://www.essex.ac.uk/departments/essex-business-school/
RePEc:edi:daessuk (more details at EDIRC)
Research output
Jump to: ArticlesArticles
- Khalifa, Dina & Shukla, Paurav, 2017. "Me, my brand and I: Consumer responses to luxury brand rejection," Journal of Business Research, Elsevier, vol. 81(C), pages 156-162.
- Shukla, Paurav & Banerjee, Madhumita & Singh, Jaywant, 2016. "Customer commitment to luxury brands: Antecedents and consequences," Journal of Business Research, Elsevier, vol. 69(1), pages 323-331.
- Thomas Peschken & Paurav Shukla & John Lennon & Shirley Rate, 2016. "The role of information alignment and entrepreneurial traits on SME internationalization," Management Research Review, Emerald Group Publishing Limited, vol. 39(2), pages 196-214, February.
- Paurav Shukla & Jaywant Singh & Madhumita Banerjee, 2015. "They are not all same: variations in Asian consumers’ value perceptions of luxury brands," Marketing Letters, Springer, vol. 26(3), pages 265-278, September.
- Perks, Keith J. & Farache, Francisca & Shukla, Paurav & Berry, Aidan, 2013. "Communicating responsibility-practicing irresponsibility in CSR advertisements," Journal of Business Research, Elsevier, vol. 66(10), pages 1881-1888.
- Shukla, Paurav & Purani, Keyoor, 2012. "Comparing the importance of luxury value perceptions in cross-national contexts," Journal of Business Research, Elsevier, vol. 65(10), pages 1417-1424.
- Shukla, Paurav, 2011. "Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison," Journal of World Business, Elsevier, vol. 46(2), pages 242-252, April.
- Keith J. Perks & Paurav Shukla, 2008. "An exploratory study conceptualising marketing thought in entrepreneurial medium-sized firms in high-tech and conventional industries in France, Germany and Italy," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 6(2), pages 192-211.
- Paurav Shukla, 2004. "WTO and Survival of Small-scale Industry: The Five Myth Entrepreneurial Framework with Case Study of Rajkot Diesel Engine Industry," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 13(1), pages 69-92, March.
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