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Steffen Schmidt

Personal Details

First Name:Steffen
Middle Name:
Last Name:Schmidt
Suffix:
RePEc Short-ID:psc642
[This author has chosen not to make the email address public]
http://www.marketing.uni-hannover.de/schmidt.html

Affiliation

Wirtschaftswissenschaftliche Fakultät
Leibniz Universität Hannover

Hannover, Germany
http://www.wiwi.uni-hannover.de/
RePEc:edi:fwhande (more details at EDIRC)

Research output

as
Jump to: Articles

Articles

  1. Walten, Levke & Wiedmann, Klaus-Peter & Schmidt, Steffen, 2021. "When More Information Means Less Consumer Acceptance of Innovative Food Technologies," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 38(3), pages 14-22.
  2. Schmidt, Steffen & Niedernolte, Frederik & Albertsen, Levke & de Lopez, Carina & Reiter, Philipp & Langner, Sascha, 2017. "Customer Insights that drive innovative social enterprises," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 34(3), pages 30-40.
  3. Schmidt, Steffen & Buckler, Frank & Langner, Sascha & Wiedmann, Klaus-Peter, 2016. "Brand Equity Valuation Through Big Data Intelligence," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 33(2), pages 32-41.
  4. Schmidt, Steffen & Thölke, Andreas & Langner, Sascha & Reiter, Philipp & Hennigs, Nadine & Schießl, Michael, 2016. "Stay Tuned! Assessing the Effectiveness of Social Media Video Ads," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 33(3), pages 10-21.

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