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Washington Macias
Personal Details
| First Name: | Washington |
| Middle Name: | |
| Last Name: | Macias |
| Suffix: | |
| RePEc Short-ID: | pma2787 |
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Affiliation
Centro de Investigaciones Económicas (CIEC)
Facultad de Ciencias Sociales y Humanísticas
Escuela Superior Politécnica del Litoral (ESPOL)
Guayaquil, Ecuadorhttps://oese.espol.edu.ec/
RePEc:edi:icespec (more details at EDIRC)
Research output
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- Macías Washington & Cerviño Julio, 2017. "Trademark dilution: comparing the effects of blurring and tarnishment cases over brand equity," Management & Marketing, Sciendo, vol. 12(3), pages 346-360, September.
- Washington Macías & Shirley Espinoza & Lisset Gutiérrez & Regina Rodríguez, 2015. "Students’ perceived risk and investment intention: the effect of brand equity," Management & Marketing, Sciendo, vol. 10(3), pages 208-225, October.
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