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Liang Guo

Personal Details

First Name:Liang
Middle Name:
Last Name:Guo
Suffix:
RePEc Short-ID:pgu508
[This author has chosen not to make the email address public]

Affiliation

Cheung Kong Graduate School of Business

Beijing, China
http://www.ckgsb.edu.cn/
RePEc:edi:ckgsbcn (more details at EDIRC)

Research output

as
Jump to: Articles

Articles

  1. Liang Guo & Juanjuan Zhang, 2012. "Consumer Deliberation and Product Line Design," Marketing Science, INFORMS, vol. 31(6), pages 995-1007, November.
  2. Liang Guo & Ganesh Iyer, 2010. "Information Acquisition and Sharing in a Vertical Relationship," Marketing Science, INFORMS, vol. 29(3), pages 483-506, 05-06.
  3. Liang Guo, 2010. "Capturing Consumption Flexibility in Assortment Choice from Scanner Panel Data," Management Science, INFORMS, vol. 56(10), pages 1815-1832, October.
  4. Liang Guo, 2009. "The Benefits of Downstream Information Acquisition," Marketing Science, INFORMS, vol. 28(3), pages 457-471, 05-06.
  5. Liang Guo, 2009. "Service Cancellation and Competitive Refund Policy," Marketing Science, INFORMS, vol. 28(5), pages 901-917, 09-10.
  6. Liang Guo & Ying Zhao, 2009. "Voluntary Quality Disclosure and Market Interaction," Marketing Science, INFORMS, vol. 28(3), pages 488-501, 05-06.
  7. Liang Guo, 2009. "Quality Disclosure Formats in a Distribution Channel," Management Science, INFORMS, vol. 55(9), pages 1513-1526, September.
  8. Liang Guo & J. Miguel Villas‐Boas, 2007. "Consumer Stockpiling and Price Competition in Differentiated Markets," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 16(4), pages 827-858, December.
  9. Liang Guo, 2006. "Consumption Flexibility, Product Configuration, and Market Competition," Marketing Science, INFORMS, vol. 25(2), pages 116-130, 03-04.
  10. Liang Guo, 2006. "—Removing the Boundary Between Structural and Reduced-Form Models," Marketing Science, INFORMS, vol. 25(6), pages 629-632, 11-12.

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