Salvador Del Barrio-García, Sr.
(Salvador Del Barrio-Garcia)
Personal Details
First Name: | Salvador |
Middle Name: | |
Last Name: | Salvador Del |
Suffix: | Sr. |
RePEc Short-ID: | pde714 |
| |
Dpto. Comercialización e Investigación de Mercados Facultad de Ciencias Económicas y Empresariales Campus de Cartuja s/n 18071 Granada SPAIN | |
Affiliation
Facultad de Ciencias Económicas y Empresariales
Universidad de Granada
Granada, Spainhttp://fccee.ugr.es/
RePEc:edi:feugres (more details at EDIRC)
Research output
Jump to: ArticlesArticles
- Del Barrio-García, Salvador & Kamakura, Wagner A. & Luque-Martínez, Teodoro, 2019. "A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries," Journal of Interactive Marketing, Elsevier, vol. 45(C), pages 1-15.
Citations
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- Del Barrio-García, Salvador & Kamakura, Wagner A. & Luque-Martínez, Teodoro, 2019.
"A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries,"
Journal of Interactive Marketing, Elsevier, vol. 45(C), pages 1-15.
Cited by:
- Ricardo Sellers-Rubio & Aurora Calderón-MartÃnez, 2021. "Brand strategy scope and advertising spending: The more the better?," Tourism Economics, , vol. 27(1), pages 70-85, February.
- Yessica C.Y. Chung & Hung-Hao Chang & Yukinobu Kitamura, 2021. "Digital and traditional media advertising and business performance of agribusiness firms - Empirical evidence in Japan," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 67(2), pages 51-59.
- van Ewijk, Bernadette J. & Stubbe, Astrid & Gijsbrechts, Els & Dekimpe, Marnik G., 2021. "Online display advertising for CPG brands: (When) does it work?," International Journal of Research in Marketing, Elsevier, vol. 38(2), pages 271-289.
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