Sunny Bose

Personal Details

First Name:	Sunny
Middle Name:
Last Name:	Bose
Suffix:
RePEc Short-ID:	pbo597
	[This author has chosen not to make the email address public]

Affiliation

ICFAI University

http://www.iudehradun.edu.in
India, Dehradun

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

1. Sunny BOSE & Venu Gopal RAO, 2011. "Perceived benefits of customer loyalty programs: validating the scale in the Indian context," Management & Marketing, Economic Publishing House, vol. 6(4), Winter.

   Cited by:

   1. Margarita IÅ ORAITÄ–, 2016. "Customer Loyalty Theoretical Aspects," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 5(2), pages 1-43, July.
   2. Le Thai Phong, 2017. "An investigation into customer loyalty in Vietnam retail banking industry," Business & Entrepreneurship Journal, SCIENPRESS Ltd, vol. 6(1), pages 1-5.

More information

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Corrections

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