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Olga Alkanova
Personal Details
| First Name: | Olga |
| Middle Name: | |
| Last Name: | Alkanova |
| Suffix: | |
| RePEc Short-ID: | pal882 |
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Affiliation
Graduate School of Management
St. Petersburg State University
St. Petersburg, Russiahttp://gsom.spbu.ru/
RePEc:edi:sompuru (more details at EDIRC)
Research output
Jump to: Working papersWorking papers
- Samuylova, E. B. & Muravskii, D. V. & Smirnova, Maria M. & Alkanova, O. N., 2012. "The role of brand characteristics in brand alliance engagement with different types of partners: An exploratory study," Working Papers 833, Graduate School of Management, St. Petersburg State University.
- Muravskii, D. V. & Smirnova, Maria M. & Alkanova, O. N., 2012. "Brand equity in modern marketing theory," Working Papers 813, Graduate School of Management, St. Petersburg State University.
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