Waldemar Pfoertsch

Personal Details

First Name:	Waldemar
Middle Name:
Last Name:	Pfoertsch
Suffix:
RePEc Short-ID:	ppf2
	http://www.pfoertsch.com
	Pforzheim University Tiefenbronnerstrasse 65 75175 Pforzheim Germany
	+49-7231-28 6266

Citations

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Articles

1. Waldemar Pfoertsch & Christian Linder & Jennifer D. Chandler, 2008. "Measuring the Value of Ingredient Brand Equity at Multiple Stages in the Supply Chain: a Component Supplier's Perspective," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 4, pages 571-595, May.

   Cited by:

   1. Anca BUTNARIU, 2017. "Ingredient Branding - A Growth Opportunity?," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 13, pages 101-107, May.

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Corrections

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