Maja Šerić
(Maja Seric)
Personal Details
First Name: | Maja |
Middle Name: | |
Last Name: | Seric |
Suffix: | |
RePEc Short-ID: | per164 |
[This author has chosen not to make the email address public] | |
Research output
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- Maja Šerić & Irene Gil Saura, 2012. "Integrated marketing communications in high-quality hotels of central and southern Dalmatia - A study from the perspective of managers and guests," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 24(1), pages 67-83.
- Šeric, Maja & Gil Saura, Irene, 2011. "Análisis De Los Hoteles De Alta Categoría De Croacia Desde El Enfoque Hotel-Huésped / Analysis Of High-Quality Hotels Of Croatia From The Hotel-Guest Approach," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 17(3), pages 127-149.
Citations
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- Maja Šerić & Irene Gil Saura, 2012.
"Integrated marketing communications in high-quality hotels of central and southern Dalmatia - A study from the perspective of managers and guests,"
Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 24(1), pages 67-83.
Cited by:
- Wadim Strielkowski & Jing Wang & Stephen Platt, 2013. "Consumer preferences for cultural heritage and tourism e-sevices: A case study of three European cities," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 25(2), pages 161-176.
- Asli D. A. Tasci, 2020. "Exploring the analytics for linking consumer-based brand equity (CBBE) and financial-based brand equity (FBBE) of destination or place brands," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(1), pages 36-59, March.
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